Welcome!

With over 30 years experience working in the manufacturing, distribution and retail sales portion of the equine industry we're excited to offer our expertise to you.  As a small business dedicated to offering Super-Premium products, at reasonable prices, delivered right to your door, each item we promote has been trialed and tested by us personally. If we don't like it, we're not going to offer it to you! We've trialed, tested and abused hundreds of products on our own horses, ranging from hoof-picks to  horse feeds.   With an extensive background in endurance riding, hunter/jumpers, dressage and some 3-day, we've chosen these items based on their reliability, good manufacturing practices and science-based research. Our Team is excited to help you find the right solution. Shop with confidence and visit our reviews to see what people are saying about us! 

Local Pick-up and Delivery

Available by appointment only
Please contact us for more
information.

Customer support is available Monday – Friday 8:00AM – 5:00PM (Central Time US)

Madison, WI
(866) 972-8838

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