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"We have found the Equiderma products
to be the best we have ever used!
The shine they produce on the horses'
coats and effectiveness of all the products
are second to none!"

-Shannon & Steffan Peters,
US Olympic Dressage Medalists



With over 30 years experience working in the manufacturing, distribution and retail sales portion of the equine industry we're excited to offer our expertise to you.  As a small business, we are dedicated to offering Super-Premium products, at reasonable prices, delivered right to your home, barn or horse show. We try everything before putting it on the website. If we don't like it, we're not going to offer it to you! We've trialed, tested and abused hundreds of products on our own horses, ranging from hoof-picks to  horse feeds.   With an extensive background in endurance riding, hunter/jumpers, dressage and some 3-day, we've chosen these items based on their reliability, good manufacturing practices and science-based research. Our Team is excited to help you find the right solution. Shop with confidence and visit our reviews to see what people are saying about us! 

Local Pick-up and Delivery

Available by appointment only
Please contact us for more

Customer support is available Monday – Friday 8:00AM – 5:00PM (Central Time US)

Madison, WI
(866) 972-8838

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